Andy Murray’s historic win in the Wimbledon final was the most-watched television broadcast of the year in Great Britain, the BBC has reported. A peak audience of 17.3 million tuned in for Murray’s three-set win over World No. 1Novak Djokovic, shattering the earlier record for 2012.
- At peak viewership, 79.6 percent of all televisions in use were tuned to the final. An average 12.1 million UK viewers watched the full match for a 73 percent share. In Murray’s home country of Scotland, the peak audience of 1.9 million represented a 90 percent share of all televisions in use.
Before Sunday, the most-watched TV programme in the United Kingdom of 2013 had been the final of Britain’s Got Talent, with an average of 11.1 million viewers and a 13.1 million peak.
In related news, advertising executives have said that Murray’s effort to become the first British men's Wimbledon champion in 77 years could earn him anywhere from $12 million a year to a jaw-dropping $74 million a year in endorsements. “The sky really is the limit for him,” branding consultant Jonathan Gabay told Bloomberg News.
No comments:
Post a Comment